The George family name has been linked symbiotically to the growth of integrative health and medicine in the United States for 20 years. When a group of philanthropists met with a set of integrative academics at the Miraval Resort in 1999 and then again in 2001 in what would become the immensely influential Bravewell Collaborative, Penny and Bill George had their hands on the wheel. At Allina Health inpatient-outpatient integrative health program in their home city of Minneapolis they intentionally spawned methods and data that would guide others through $30-million pouring on the coal. The action of the Georges and the George Family Foundation intentionally reverberated nationally. Where they choose to invest is always of interest and their strategy as a family foundation has caught the attention of the national philanthropic community.