In early 2008, the leadership of the National Institutes of Health for the second time caused concern among many in the integrative health and medicine field by naming a director of what is the now National Center for Complementary and Integrative Health (NCCIH) who had zero experience in the field the director was to oversee. Imagine a head of the National Heart, Lung and Blood Institute with no experience in any cardiology, pulmunology or hematology.
The US medical industry has a motivation problem when it comes to the central role of food in health. Kale does not emit a flock of attractive sales people to detail doctor offices. Organics lack the financial clout to fund JAMA. Brown rice gets failure grades on inviting doctors to conferences in tropical zones. Fruits and vegetables seem to have missed out entirely on the whole marketing side of competing with the pharma-device predilections of the $3.3-trillion medical industry.