The raw data are stark. 40% of US adults in a recent poll believe that “cancer can be solely cured through alternative remedies.” Of young people aged 18-35, the percentage pushes up to nearly half, at 47%. Remarkably, 38% of family members and other caregivers to people with cancer agree. And 22% of cancer survivors do. These beliefs – a shocking contrast to a 2017 study that found that choosing alternatives increases risk of death 2.5 times – are a central reason that the cancer establishment needs integrative and naturopathic oncologists.