The saga of the Google changes that are cutting access to natural health and integrative content continues. The Academy of Integrative Health and Medicine (AIHM) suddenly had all its Google advertising summarily removed. Phoenix integrative pain doctor Michael Cronin, ND first saw all of his clinic’s Google ads for two leading edge pain strategies taken down. Then his clinic’s ads related to women’s health and family medicine supporting his partner’s practice also were removed. AIHM’s are back up after much negotiation, but still amidst mystery that seems to lead directly into the belly of the big data beast. Cronin gained some clarity about actions against his advertising, without stilling concerns. This article offers guidance based on what each experienced and has learned, plus perspectives from natural products quality expert Michael Levin who has feet in both the natural products and pharma camps.