What reform push to turn the medical industry toward health has been shouted from the white-papered roof tops as long as the call to dramatically increase the role of nutrition in professional education and practice? Food as medicine is both cornerstone and connective stratum across the naturopathic, functional, integrative, lifestyle, and most traditional medicine models for reform. The bugle was sounded again recently. With a reminder that poor nutrition is a leading factor in chronic disease and an assertion that “personalized nutrition has the power to reverse this epidemic,” five nutrition-related organizations announced they have banded together to form the American Nutrition Association (ANA). Their bodacious goal: nothing less than to help “unleash nutrition’s potential to reverse the crisis.” Who are these folks and what might they do to finally give nutrition the respect it deserves?